The Games are at a crossroads after scandals, political controversies and two pandemic effects. Network executives and Olympic leaders are counting on a reboot
“So it is up to Paris to make the Olympics special again. Most around the Olympic movement — from IOC officials to advertisers to television broadcasters to social media companies jumping into the Games — are pinning their hopes on these next few weeks. If Paris can’t inspire audiences with its grand boulevards and Renaissance buildings, what will?”
Fonte: The Washington Post
Autore: Les Carpenter
Link: Have the Olympics lost their luster? Paris will provide the answer
