Generative AI, marketing, and communication. The age of mass personalisation is here
The original version of this article was published in Italian by the same author on 5 April 2025. “Create five Instagram posts to promote the master’s degree programme in Communication and Digital Cultures at the University of Macerata. Address a young audience using a direct and engaging tone, and highlight that the programme includes lectures […]
Don’t be afraid of super intelligence – just hold on tight to your skills
The original version of this article was published in Italian by the same author on 27 March 2025. Federico Cabitza should not be considered a determinist. He is well aware that the artificial intelligence revolution is underway, but he believes that the effects it will have largely depend on us. Even when it comes to “us,” […]
Turn on the TV, let’s watch YouTube
The original version of this article appeared in Italian in the L’Economia Civile section of the newspaper Avvenire, by the same author, on 26 March 2025. On April 23rd, YouTube will officially celebrate its 20th anniversary – two decades of revolution in the world of digital content. Created by three former PayPal employees – Steve […]