Mt. International Archives

05 Aprile, 2025

Generative AI, marketing and communication. The age of mass personalisation is here

The original version of this article was published in Italian by the same author on 5 April 2025. “Create five Instagram posts to promote the master’s degree programme in Communication and Digital Cultures at the University of Macerata. Address a young audience using a direct and engaging tone, and highlight that the programme includes lectures […]

Interviste, Mt. International

04 Aprile, 2025

Don’t be afraid of super intelligence – just hold on tight to your skills

The original version of this article was published in Italian by the same author on 27 March 2025. Federico Cabitza should not be considered a determinist. He is well aware that the artificial intelligence revolution is underway, but he believes that the effects it will have largely depend on us. Even when it comes to “us,” […]

Attualità, Mt. International

31 Marzo, 2025

Turn on the TV, let’s watch YouTube

The original version of this article appeared in Italian in the L’Economia Civile section of the newspaper Avvenire, by the same author, on 26 March 2025. On April 23rd, YouTube will officially celebrate its 20th anniversary – two decades of revolution in the world of digital content. Created by three former PayPal employees – Steve […]

Mt. International

28 Marzo, 2025

Media and metaverse, a complicated relationship that has yet to blossom

The original version of this article was published in Italian by the same author on 25 March 2025. The relationship between media and metaverse in the consumer age is not one of the simplest. Most of all in Italy. On one side, there is a great wish to innovate, attracting a target always younger, like GenZ. […]

Mt. International

26 Marzo, 2025

Council of Europe criticises Italy for misuse of defamation laws against journalists

Foto free Canva free speech libertà di stampa giornalismo giornalisti

The original version of this article was published in Italian by the same author on 14 March 2025. Released in March, the latest annual report on press freedom in Europe was sponsored by the Council of Europe and supported by 15 specialised bodies. The Council of Europe is an international intergovernmental organization for the protection […]

Attualità, Interviste, Mt. International

22 Marzo, 2025

“Who said quality journalism has to be boring?”

An Italian version of this article was published by the same author on 24 March 2025. “I think any journalist can agree we don’t love editors, right?” Tara Palmeri jokes when asked why she walked away from a job that paid far above the industry standard. And, what is more, from a newsroom where “the […]

Mt. International

20 Marzo, 2025

Robots and David Lynch. How brand communication stole the show at fashion weeks

The original version of this article was published in Italian by the same author on 14 March 2025. From the runways of Paris and Milan, fashion’s most influential capitals, emerging trends in brand communication are taking shape. Fashion Week has long been the stage where brands unveil not only their collections but also their communication […]

Interviste, Mt. International

20 Marzo, 2025

83 years, then silence. “This could be the end of Voice of America”

Wilbur J. Cohen Building foto free Canva old HQ VOA USAGM

An Italian version of this article was published by the same author on 21 March 2025. Sunday 16 March marked the first time in Voice of America‘s 83-year history that its 49 language services fell silent. The weekend will be remembered as the moment the network went dark – at least temporarily. “I think this […]

Attualità, Mt. International

18 Marzo, 2025

Why journalism should not fear AI

AI journalism IA giornalismo foto free Canva intelligenza artificiale

The original version of this article was published in Italian by the same author on 18 March 2025. The boundary between human and machine creativity is becoming increasingly blurred thanks to the evolution of Generative Artificial Intelligence, commonly known as GAI. This technology has the potential to redefine how we approach education, business management, institutional […]