Can Lego remain the world’s coolest toymaker? – The Economist
“Lego guards its bricks jealously. Early in Mr Sawaya’s artistic career, the Danish toymaker sent him a cease-and-desist order. (Now a “Lego certified professional”, he builds with the firm’s blessing.) At Lego’s headquarters in Billund, in Denmark, “master builders” work behind tinted windows, hidden from prying eyes. This year the EU’s General Court ruled in […]