Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82 – The New York Times
“His shock-and-awe campaigns in the 1980s and ’90s helped turn Benetton from a small Italian brand into a global fashion powerhouse, with provocative advertisements that blurred the lines between marketing and activism, high art and consumer industry”. Fonte: The New York Times Autore: Amelia Nierenberg Link: Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies […]




