And get greener too?
“Lego guards its bricks jealously. Early in Mr Sawaya’s artistic career, the Danish toymaker sent him a cease-and-desist order. (Now a “Lego certified professional”, he builds with the firm’s blessing.) At Lego’s headquarters in Billund, in Denmark, “master builders” work behind tinted windows, hidden from prying eyes. This year the EU’s General Court ruled in Lego’s favour in a trademark dispute with a German company”.
Fonte: The Economist
