A photographer and art director, he broke the boundaries of advertising in the 1980s and ’90s, embracing activism with images evoking AIDS and racial and sexual diversity
“His shock-and-awe campaigns in the 1980s and ’90s helped turn Benetton from a small Italian brand into a global fashion powerhouse, with provocative advertisements that blurred the lines between marketing and activism, high art and consumer industry”.
Fonte: The New York Times
Autore: Amelia Nierenberg
Link: Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82
